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Its only common sense to consider Twitter as a crucial part of your marketing strategy. But using Twitter as a marketing tool doesn’t just mean slapping up links to your product and tweeting them. Instead, take advantage of the way Twitter allows you to diversify your marketing in a number of methods; some of them overtime, some “behind the scenes”.
Its also important to understand why – and how – Twitter works… and what is making it so successful.
1. It operates immediately, in “real-time”.
2. Participants actually drive the ship. Its personal choice-based, rather than solicitation based
3. It’s 140 character limit and micro-blogging format make it sync perfectly with the modern “no time to breathe” mindsets and lifestyles
4. It’s all about communication and connection.
Using twitter as a marketing tool is great ways to help you expand your business.
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